Mobile ad network, AdMob, have announced that ad impressions served to Android devices have doubled since their last report. Ad requests between October and December increased to 1 billion impressions, a 97% increase on the October results. So, I guess this means either that there are double the number of Android users out there, or alternatively, the number of new users isn’t that high, but those users are all being served much more adverts….
Here’s some further info from the AdMob metrics update blog post detailing the latest findings(the post can be found here):-
- Rapid growth: Worldwide requests from Android devices increased 97% from October to December. AdMob received over 1 billion ad requests from Android devices in Dec 09.
- Increased manufacturer diversity: In October, 98% of requests came from HTC devices. In December, 56% of requests were from HTC devices, 39% from Motorola devices, and 5% from Samsung.
- Increased device diversity: In December, 7 devices generated more than 3% of requests each: the Motorola Droid, HTC Dream, HTC Magic, HTC Hero, Motorola CLIQ, HTC Droid Eris, and the Samsung Moment. This is up from only 3 devices in October (HTC Dream, HTC Magic, and HTC Hero). Droid Invasion: The Motorola Droid is already the leading Android handset in the AdMob network and generated 30% of requests in December.
- US leads Android adoption: 90% of Android traffic was in the US in December, up from 84% in October. Top countries by requests are the US, UK, Germany, France, and Canada, respectively.
