Mashable are reporting that Google are set to launch an app store targeting business users at some point over the course of the next week, possibly as early as tomorrow. To my mind, this is a good move for Google. They need a strong catalogue of enterprise apps if they have any plans to make in-roads in tempting the corporate market.
The existing apps market receives a lot of criticism due to it being occasionally difficult to navigate. It’s also full of all sorts of nonsense apps such as soundboards and pornographic offerings. A cleaner, corporate version of the Apps Market, with the chaff filtered out, can only be a good thing. It’ll also benefit the developers as their apps are less likely to be lost amongst the pages and pages of fart apps and poker games. There is one potential drawback from a consumer point of view however: for developers, having your app surrounded by other professional offerings at a similar price, rather than untold numbers of home-brewed free apps, may just tempt some companies to increase the purchase price of their apps.
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